about the store

Poolside Santa Monica is now THE GOLDEN STATE!
come in and see our new look!

Friday, September 12, 2008

Who We Were

I got hooked on the Square America site a couple of years ago when I was trying to figure out what to call my store. In googling the word "Poolside" images appeared that immediately captured a feeling I wanted to convey yet couldn't describe. I quickly contacted Nicholas Osborn and he was kind enough to allow me to use the images in my ads and press. Now his long-awaited book "Who We Were: A Snapshot History of America" is finally available. In our digital world, where imperfections are easily deleted or at least photoshopped to death, you will get lost in his world of vintage snapshots that are sometimes comforting, often disturbing, always fascinating.

Monday, September 8, 2008

Cling to your Style Guns and True Religion

In tough economic times like these a true style lover will cling to their Laboutins and Saarinen tulip table like a bitter, small town Pennsylvanian.
So your Platinum card is maxed out and your Range Rover lease payment is overdue, no need to get your Cosabella's in a bunch. You've always been clever and resourceful at finding ways to get what you want no matter which direction the dow turns. So don't get hysterical over this season's "it bag", you've got style guns like a card carrying NRA member and no one can take that away from you.