about the store

Poolside Santa Monica is now THE GOLDEN STATE!
come in and see our new look!

Monday, May 25, 2009

Poolside is now THE GOLDEN STATE!

Poolside will be closed until MID-JUNE to remodel, refresh, renew, RE-BRAND...
We will emerge brighter, lighter, and golden...with a new name THE GOLDEN STATE.
TGS will feature California brands including Ash Francomb, Trina Turk, Calleen Cordero, Bennett Malibu, Rebecca Norman, Salt, Woo, Vitamin A, Voyage and more, as well as our custom indoor/outdoor furniture made right here in our glimmering, shimmering Golden State.
Thank you for two years of diving into Poolside, we've gotten our feet wet and now we're really ready to shine at THE GOLDEN STATE.

find us at:

Thursday, May 21, 2009

Poolside Big and Very Memorial sale starts May 22nd!

We open at 10am tomorrow, Friday May 22nd for our biggest sale ever! Save 50% to 75% on items thoughout the store. http://picasaweb.google.com/lovelux27/PoolsideBigBigMemorialSale?authkey=Gv1sRgCNLbyr6wwumLwwE#

Wednesday, April 29, 2009

Poolside/ The Golden State

The Golden State is coming soon, everything you loved about diving into Poolside and more!

Tuesday, April 28, 2009

Calling all Golden State kids!

Hey kids,The Golden State will open just in time for summer! Stock up on the rad gear you'll wanna wear everyday. Made right here in California, just like you probably were.

Tuesday, March 24, 2009

The Golden State

Poolside will soon be called The Golden State. More of what you love about that easy California indoor /outdoor look and lifestyle but like our Golden State,  diverse and rich with influences beyond the pool. Thank you to all of my wonderful customers for helping me to get me feet wet...see you in The Golden State!

Friday, February 27, 2009

My Auntie Lulu

This week's NY Times Style Magazine got it right. In "ChiChi Devil" writer Christopher Petkanas profiles my Great-Aunt Louise DeVilmorin. On the 40th anniversary of her death her story is still quite amazing, her contributions still considerable. She wrote fiction, poetry, screenplays and (even memoirs for Coco Chanel). And talk about connected! Alaia and Lacroix worshipped her, Lanvin too, not to mention her many famous lovers. Though I have met my Parisian relatives, I never knew her. Merci Mr. Petkanas for this fabulous story!

Thursday, February 26, 2009

Ace Hotel, Palm Springs

My ongoing love-affair with California is leading me to the new, long-awaited Ace Hotel in Palm Springs this weekend. Nothing like the desert for a little inspiration...the sun, the air, the architecture, I can't wait to soak it all up.
Dad and I often flew down for quick trips to our family home in Palm Desert but I must say I do enjoy the drive. A large diet coke, my Ipod, a friend to ride shotgun is all I need. That and of course a fabulous bikini.

Saturday, January 31, 2009

Small World

I just received my Voyage candles. Their lovely creator, Melanie Apple, delivered them personally. We had an instant connection and now I know why. Each candle is named after an exotic European beach town she loves. My first clue.
We then spent a half hour trying to figure out where/when we may have met. I suddenly remembered a tall, tanned girl with long golden hair. Melanie Apple, of course! We both lived in Cannes in our early 20's, went to a small international college then we both came back to Los Angeles to work in fashion/ TV/ film. Now we're busy moms, driving our kids around to ballet and baseball. My dear Melanie, I can't thank you enough for reminding me of all my favorite places!
Cannes (cucumber) My first time living away from home. I arrived to school in January to a beach blanketed in snow, the first in Cannes since 100 years.
Cap Ferrat (violet): Once, I missed my train back to Cannes, ended up staying all weekend. Magical!
Cap D'Antibes (amber): Dinner on some huge yacht with what's-his-name.
Majorca (rose/geranium): My first night ever in Europe was on a farm in the hills of Fornalutx...the far side of the island. We have family there, American ex-pats. Valdemossa and Calla Deya are possibly the most beautiful places I've ever seen.
Ibiza (tuberose): Spring break, the end of my tanline...and that's all I can say.
Capri (jasmine): The place I think about when I need to escape. No words I know can describe.
Mykonos (lime/basil): Fell in love with a boy from London. Rented mopeds and rode around the entire island together. Heaven.

Friday, January 30, 2009

Santa Monica Forever!

The Ash Francomb collection drops any minute. Call the shop to place your order for a long or short sleeve, super soft, super-chic custom tee. Talk about California cool.